I can’t help but be bowled over when I try to get my head around exactly how many people are doing useful tasks on their phones.
There are always a flurry of stylish YouTube presentations around this time of year, showcasing the “growth of mobile” – here is one I like:
We are in the midst of some “deep dive” research at the moment, which is cool (because we have very current stats), but it does also turn us into cynics, as we realise how easy it is to over-sell the feel-good factor.
Many of the stats are by their nature skewed. A good rule of thumb is that “the more financially viable, the more accurate the stats”. So if you want to know mobile internet usage in Ghana – you will struggle. But if you want to know which mobile apps are bought most in the USA … easy!
I like the stats, above, as they are a pretty accurate, global summary. We will be uploading some of our own perspectives on this in the future